InterContinental Hotels and Resorts Weekend Escapes
Delivering engaging campaign copy for an international luxury travel brand.

The challenge

‘wherever you want to weekend in Europe, we’re already there.’

The InterContinental Hotels Group was launching a major new Weekend Escapes campaign designed to appeal to the independent, discerning traveller who seeks a truly individual experience. We worked with Zest to provide the copy for the landing page individual destination/theme pages.

What we did

We researched and developed copy for 30 different European cities, focussing on lesser known, quirky and individual aspects of each destination. Part of the campaign also revolved around travel themes (the best places to…). We researched and developed 25 unusual and unexpected themes to whet even the most seasoned traveller’s appetite.

The result

  • 30 destination guides
  • 25 quirky, unusual themes
  • great feedback from the agency’s client

“I have confidence with every brief that Loris will deliver on time and achieve what the client is looking for. She takes time to understand the brief and the client, and will always accommodate for tight turnaround times. Loris worked to produce extensive content for a couple of large travel and destination client projects. We have had really great feedback from both clients stating how happy they have been with the copy. I would choose to work with her on every project I handle as I think she adds amazing value to campaigns.” Zest

Lead Creative Agency: Zest The Agency