The challenge
Thintech’s brand identity, website and marketing collateral needed bringing up to date, reflecting the company’s position, experience and capacity – and their mission to be recognised as the experts in digital transformation. With the potential to revolutionise desktop solutions they needed a brand identity which reflected their company credentials and positioned them alongside (or above) their competitors.
What we did
Loris Clements Ltd worked in partnership with lead creative partner Lemon Creative, taking a lead role in the strategic and communications elements. Together, we delivered:
- Brand strategy and definition – an in-depth programme of research leading to a clear definition and articulation of the client’s brand and their position in the desktop transformation sector
- Brand identity – an exciting new visual and verbal brand identity that positions Thintech as a serious player, enabling it to compete with much larger organisations
- Marketing communications – website, stationery, product and service brochures and branded clothing
The result
Thintech’s multi-faceted logo provides a flexible base for an identity which allows their marketing communications to focus on different areas of their offer. The company’s range of desktop solutions, hosting, support packages and partnership opportunities are highlighted, as are its robust approaches to security, cost-savings and system health.
Creative Partner: Lemon Creative
