Michael
InterContinental Hotels and Resorts Weekend Escapes
The challenge ‘wherever you want to weekend in Europe, we’re already there.’ The InterContinental Hotels Group was launching a major new Weekend Escapes campaign designed to appeal to the independent, discerning traveller who seeks a truly individual experience. We worked with Zest to provide the copy for the landing page individual destination/theme pages. What we did We researched and developed copy for 30 different European cities, focussing on lesser known, quirky and individual aspects of each destination. Part of the campaign also revolved around travel themes (the best places to…). We researched and developed 25 unusual and unexpected themes to [...]
St Augustine’s College of Theology
Our challenge With a need to signal change, and an exciting move to new premises, the time was right for a complete rebrand for the South East Institute of Theological Education. Together with lead creative partner, Lemon Creative, we were asked to deliver a complete programme from strategy to implementation. What we did Loris Clements Ltd worked in partnership with lead creative partner Lemon Creative, taking a lead role in the strategic and communications elements. Together, we delivered: Brand strategy and definition – an in-depth programme of research, leading to a clear definition and articulation of the client’s position in [...]
Thintech
The challenge Thintech’s brand identity, website and marketing collateral needed bringing up to date, reflecting the company’s position, experience and capacity – and their mission to be recognised as the experts in digital transformation. With the potential to revolutionise desktop solutions they needed a brand identity which reflected their company credentials and positioned them alongside (or above) their competitors. What we did Loris Clements Ltd worked in partnership with lead creative partner Lemon Creative, taking a lead role in the strategic and communications elements. Together, we delivered: Brand strategy and definition – an in-depth programme of research leading to a [...]
Becket Chambers
The challenge Becket Chambers is a modern Chambers serving clients in courts and tribunals across Kent, Sussex and the south east of England. Initially we were asked to write content for the corporate site which would showcase the experience of their growing team of barristers, and highlight the areas of law in which they operate. Legal case studies present a particular challenge – telling a strong story without compromising confidentiality. What we did Loris Clements Ltd worked together with the Senior Clerk, as well as meeting and interviewing each Barrister. Barrister profiles – we developed a common structure for the [...]