Highlighting live-saving research in the fight against childhood cancers. The challenge Children with Cancer is the leading national children’s charity dedicated to the fight against childhood cancer, and has raised over £210 million since 1987. Their new website, launched in 2017, needed to feature over 50 research projects that are making a difference to how childhood cancers are treated, saving lives and improving the prospects for cancer survivors. They needed help to write each one so that it could be understood by everyone, to highlight the progress that is being made, show how donations are used and encourage more people [...]

  Crafting compelling web copy with a personal voice for a business productivity specialist The challenge Alluxi Consulting was a start-up, with a website being designed by Lemon Creative. The Founder and Director, Linda Garcia, had already worked with another writer to create draft copy, but something wasn’t quite right. Her own voice was missing, and she wanted to work with someone who could enable her own distinctive personality and approach to shine through – as this was a vital element in the success she created for her clients. What we did Through a series of Skype meetings (as we [...]

The challenge ‘wherever you want to weekend in Europe, we’re already there.’ The InterContinental Hotels Group was launching a major new Weekend Escapes campaign designed to appeal to the independent, discerning traveller who seeks a truly individual experience. We worked with Zest to provide the copy for the landing page individual destination/theme pages. What we did We researched and developed copy for 30 different European cities, focussing on lesser known, quirky and individual aspects of each destination. Part of the campaign also revolved around travel themes (the best places to…). We researched and developed 25 unusual and unexpected themes to [...]

Our challenge With a need to signal change, and an exciting move to new premises, the time was right for a complete rebrand for the South East Institute of Theological Education. Together with lead creative partner, Lemon Creative, we were asked to deliver a complete programme from strategy to implementation. What we did Loris Clements Ltd worked in partnership with lead creative partner Lemon Creative, taking a lead role in the strategic and communications elements. Together, we delivered: Brand strategy and definition – an in-depth programme of research, leading to a clear definition and articulation of the client’s position in [...]

The challenge Thintech’s brand identity, website and marketing collateral needed bringing up to date, reflecting the company’s position, experience and capacity – and their mission to be recognised as the experts in digital transformation. With the potential to revolutionise desktop solutions they needed a brand identity which reflected their company credentials and positioned them alongside (or above) their competitors. What we did Loris Clements Ltd worked in partnership with lead creative partner Lemon Creative, taking a lead role in the strategic and communications elements. Together, we delivered: Brand strategy and definition – an in-depth programme of research leading to a [...]

The challenge Becket Chambers is a modern Chambers serving clients in courts and tribunals across Kent, Sussex and the south east of England. Initially we were asked to write content for the corporate site which would showcase the experience of their growing team of barristers, and highlight the areas of law in which they operate. Legal case studies present a particular challenge – telling a strong story without compromising confidentiality. What we did Loris Clements Ltd worked together with the Senior Clerk, as well as meeting and interviewing each Barrister. Barrister profiles – we developed a common structure for the [...]